I am a Production Leader and Systems Architect driven by the belief that the most groundbreaking creative work is fueled by disciplined operational infrastructure. With 22 years of experience , I don’t just manage projects—I build the frameworks that allow the creative vision to thrive at scale for global titans like Disney, Netflix, and Nike. My passion lies at the intersection of emerging technologies and high-stakes storytelling. I specialize in demystifying complex technical ecosystems for stakeholders and translating them into actionable roadmaps for cross-disciplinary teams. Whether I am architecting custom AI-driven workflows or leading a team through a 400% headcount expansion, I am a relentless advocate for the people behind the tools. I bridge the gap between design, engineering, and editorial to foster environments where innovation is repeatable and profitability is a byproduct of excellence.

The "360" Win: Mafia III One of my proudest leadership moments was orchestrating the global marketing campaign for Mafia III. I oversaw the full-spectrum delivery—from the tactile details of the collector’s edition and box art to the technical architecture of the global web experience, motion posters, and immersive out-of-home installations. It was a masterclass in cross-departmental synchronicity, requiring every discipline to move as one cohesive unit to achieve a successful worldwide launch.

  • Executive Benchmarks:
  • Operational Scaling: Designed the production frameworks necessary to scale teams from 13 to 65+ -employees while maintaining creative integrity.
  • Systems Innovation: Architected centralized, automated production systems—from Notion, Asana, Monday+ workspaces to AI-integrated pipelines—that eliminate friction and prioritize usability.
  • High-Stakes Delivery: Executive Producer for the feature film EXPOSURE (2027), directing full-lifecycle production, union compliance, and technical post-production.
  • Global Brand Stewardship: Trusted lead for integrated campaigns spanning Amazon, Coca-Cola, HBO and Sony.

I am always looking to collaborate with forward-thinking teams who are ready to build the future of digital media. Let’s talk about how we can turn your most complex technical challenges into your next creative breakthrough.